About You Services SA

About You, the app "made in Fribourg" that's revolutionizing the world of surveys and marketing activations!

About You was born first and foremost from an observation: traditional surveys and marketing activations no longer correspond to the needs of today's society: they're too expensive, irrelevant, redundant and time-consuming.

As for the data collected by the GAFAs (Google, Amazon, Facebook, Apple), to date they have yielded only mixed results.

That's where About You's new method comes in: the application asks daily questions via push notifications, to which the user responds with a "yes" or "no". Respondents, anonymized, are paid ten cents for each answer they give.

A simple method, but one that aims for absolute relevance, since the questions are adapted to the user's profile.

Thus, by asking users about their moods or desires, the dynamic and relaxed tone of the discussion humanizes the survey and compiles information on the respondent's preferences.

This last aspect is essential to ensure that companies target the right audience.

Beyond the questions asked, the "Sampling & Couponing" feature enables companies to test products/services and obtain consumer feedback - a real goldmine for companies wishing to offer a better customer experience and satisfaction.

What's more, the application's possibilities are limitless, and its methodology, adapted to today's consumers, will suit all types of companies wishing to create a bond of trust with their customers.